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Unlike most rums which use molasses, Zacapa Rum is made using the first press of virgin sugar cane. This makes the rum sweeter and smoother, and it is at this point that the distinctive characteristics and flavor profile of Zacapa begin to develop.

There is no place better suited than Southern Guatemala, thanks to its mineral rich volcanic soil and the numerous rivers that nourish the area. The difference in raw materials is noticeable in the depth of the primary aromas and flavors of Zacapa.