Our Story

Delve into the story of Zacapa.

Retalhuleu

A circular image showing a dense field of sugarcane plants.

Virgin Sugar Cane

Unlike most rums that are made from molasses, our rums are made using the first press of sugar cane.

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A large, circular metal vat with a conical top inside an industrial facility.

Fermentation

Our fermentation process uses a strain of yeast derived from pineapples which brings out incredible aromas and flavors.

A person wearing a blue shirt is interacting with large copper distillation equipment inside a distillery.

Distillation

During the distillation process, the flavor and aroma character and profile of each rum is defined.

Jocotán

A person wearing a colorful woven garment is skillfully weaving thin, white strands together with their hands.

Petate Weaving

Zacapa supports the Guatemalan community by employing over 700 female weavers to craft our petate bands adorning every bottle of Zacapa No. 23 Rum.

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Mixco

A bottle of Zacapa rum with a rich amber color, featuring elegant gold lettering on the label.

Bottling

Bottling and distribution occur in Mixco. From grain to glass, Zacapa Rum is integrated with the communities throughout the country and proud of our Guatemalan roots.